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Northbound Motors

Electric vehicles built for the long road.

Detroit, MI northbound.exampleAutomotiveB2CEnterprise
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Why Lumen Labs × Northbound Motors

Emerging fit

Reach affluent families and road-trippers at the moments that matter, in exchange for relevant value for tech early adopters and creators.

  • Overlapping markets: United States, Canada.
  • Northbound Motors has 1 channel open to your category, such as service center lounge.
  • Both open to Flat fee and Hybrid.

About

Northbound sells electric SUVs and operates 140 service centers. Owners take frequent road trips and are open to travel and connectivity partners.

VehiclesChargingService
Average order value
$54,000
Business model
Direct vehicle sales & service
Presence
Omnichannel
Markets
United States, Canada

Available Channels

Marketing surfaces Northbound Motors will make available to partners
Product

Vehicle app & in-car screen

Limited

Native offers in the vehicle infotainment and companion app for road-trip planning.

Reach
320K active owners
Geography
United States, Canada
Audience
Vehicle owners
Minimum commitment
6 months
Available partnership models
CPLFlat feeHybrid
Compensation preference
Flat fee + CPL
Placement examples
Trip planner tileIn-car offer
Partner categories desired
TravelHotelsConnectivityOutdoor gear
Approval required
Physical

Service center lounge

Available

Lounge displays and printed inserts at 140 service centers.

Reach
60K visits / month
Geography
United States
Audience
Owners at service
Minimum commitment
3 months
Available partnership models
Flat fee
Compensation preference
Flat fee
Placement examples
Lounge displayService insert
Partner categories desired
WearablesInsuranceTravel
Approval required